The two companies just published a case study about the partnership, and I sat down with Boomerang’s Head of Marketing, Chris Cichon, to learn more about his approach and advice for fellow digital marketers working at fast-moving startups. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. More recently, as Boomerang continues to ramp up its user acquisition strategy, the company has been looking for ways to share its story with people who may not know that such email workflow solutions currently exist. Search and referral channels also proved successful in recommending Boomerang to audiences that were actively seeking out email productivity “hacks.”
Notable features include the “send later” button, snooze messages, read receipts and more.įollowing its early launch in 2010, word of mouth played a big role in growing Boomerang’s user base, with fans recommending the product to friends and colleagues that shared similar headaches over managing their daily email flow. Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day.īoomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned a wide and reputable following for helping people better manage this problem.
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